American Babydoll featuring Alexandra Mitchell
American Babydoll
A local Lana Del Rey-esque, classic beauty, NYC native Alexandra Mitchell channels the glamour an...
Local Designer Showcase: Johannah Masters Jewelry Collection
One of the most rewarding and satisfying aspects of being an independent fashion retailer is that we get to shine the spotlight on local artists and designers we love. Finding these special, creative individuals is like finding a really sparkly needle in the local haystack. Johannah Masters is no exception. Her playful, whimsical jewelry line, beloved by women of all ages, is the perfect match for our cup of happiness type of shop. Click to read ten questions with the designer.
Jersey City Artist Spotlight - Dirty Celebrity
Get to know Yvette of Dirty Celebrity. She made our dope heads this season for the ever changing and progressing Jersey City.
The Little Store That Could
The main real difference between big business and small business, of any kind, is Soul. The ethereal essence of our human spirit. Small businesses, in particular brick and mortars, are corporeal manifestations of an individual's soul. In other words, we are literally putting our hearts out on the street for you to walk in and walk all over. And we love it.Â
Allison Strong In Her Element
Sometimes I like to think of the doors to our shops as Magnets. They attract other like-minded, creative, ambitious women. The kind of women that inspire us to keep pushing, grow our brand and continue elevating our Female kind.