'Golden Hour' by Harold Julian Styled by Valerie Duardo
Golden Hour: Celebrating Morena Skin
'We celebrate the glow of morena skin, capturing its warmth and brilliance. T...
American Babydoll featuring Alexandra Mitchell
American Babydoll
A local Lana Del Rey-esque, classic beauty, NYC native Alexandra Mitchell channels the glamour an...
Local Designer Showcase: Johannah Masters Jewelry Collection
One of the most rewarding and satisfying aspects of being an independent fashion retailer is that we get to shine the spotlight on local artists and designers we love. Finding these special, creative individuals is like finding a really sparkly needle in the local haystack. Johannah Masters is no exception. Her playful, whimsical jewelry line, beloved by women of all ages, is the perfect match for our cup of happiness type of shop. Click to read ten questions with the designer.
L'Officiel Arabia Editorial | November 2022 Print Issue
One might ask while nonchantly flipping through digital or now defunct print pages of a magazine, what's the point of all this? That's precisely the point, there is no point other than pleasing the eye and relaying some useful styling tips in the form of a dreamy photoshoot.Â
Check out this home grown fashion editorial shot by local female photographer Gail Job and styled by me, Valerie Duardo.Â
Jersey City Artist Spotlight - Dirty Celebrity
Get to know Yvette of Dirty Celebrity. She made our dope heads this season for the ever changing and progressing Jersey City.
'Girl on the Way' - Radha Martinez - @theofficialradha
Here we shine the light on local musical artist Radha Martinez. We turned up the glamour and created a mini-torial for your viewing pleasure.
The Art of 'Woman's Work' - Artist Spotlight - Jill Scipione
Women are capable of anything, we know that better than anyone. But there is a certain kind stereotyping as to the kind of work we are traditionally expected to perform. It's usually the kind of stuff men would typically never touch, i.e. Crocheting, sewing, cooking, etc. But why is a practice that is just as technical and tedious as any other art form disregarded as nothing more than a craft or hobby. Jill Scipione has taken the age old technique and pushed it to new heights with her window installation.Â
Flower.Boy
When we look back at this moment in time 30-50 years from now, what will be the defining aesthetic of our generation? How did fashion progress during our time? We explored the answers to these heavy question with a light and fun editorial. Flower.Boy is a short visual fashion story about a boy who is at once embracing and grappling with his femininity.  Local aspiring actor Petar Ilic explores his feminine side in vintage couture and street wear.Â
Photography by Richard Polio
Styling/Makeup Valerie Duardo
Assistant Radha Martinez
July 2021 Mint Girl - Harvaniya Krishnan
Get to know our July Mint Girl Harvaniya Krishnan. A Malaysia born, Indian beauty pursuing film and acting at the University of North Carolina. A Secaucus, NJ native, she is paving her way as a future fashion icon and story teller, representing her Southeast Asian culture at the highest level.
ARTIST SPOTLIGHT - REBECCA LOUISE LAW
A background of the artist Rebecca Louise and her floral works of installation art.