'Girl Parts' Styled by Valerie Duardo and Shot by Richard Polio
A docu-editorial story about boy becoming girl. Styling by our owner Valerie Duardo and shot by her husband Richard Polio. Talent @parisfilternyc.
Helpsy Vintage Industry Panel
HELPSY VINTAGE INDUSTRY INSIGHTS PANEL
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Thank you to Helpsy for inviting our boss babe, Valerie Duardo, to sit on...
The Crowning of a Queen - Meet Derby Chukwudi Miss NJ USA 2023
Derby's piece of advice for young women starting their investment portfolio: Start soon and start small. Even it's $5 a day that you save, over time it adds up. You can really achieve big dreams by saving a little every paycheck or every month. Find an investment platform that works for you and use it. I used Robinhood when I was in college. Allow it to help you allocate your funds in investments you like. Speak to a financial advisor at your bank. They are there to help you and guide you in the right financial direction.
Local Designer Showcase: Johannah Masters Jewelry Collection
One of the most rewarding and satisfying aspects of being an independent fashion retailer is that we get to shine the spotlight on local artists and designers we love. Finding these special, creative individuals is like finding a really sparkly needle in the local haystack. Johannah Masters is no exception. Her playful, whimsical jewelry line, beloved by women of all ages, is the perfect match for our cup of happiness type of shop. Click to read ten questions with the designer.
Jersey City Artist Spotlight - Dirty Celebrity
Get to know Yvette of Dirty Celebrity. She made our dope heads this season for the ever changing and progressing Jersey City.
Local Creator Spotlight - 'Diary of a First Gen Journey' Podcast - Anyelis Cordero & Sara Diaz
 As a minority-cubanita-owned business, we know first hand how hard it is to come across support of any kind when it comes to navigating the murky underworld of commerce and capitalism. Lucky for us we are surrounded by beautiful, ambitious, intelligent women who eager to share their experiences and help us all grow/learn from each other's journey's. Tune into Anyelis Cordero's podcast"Diary of a First Gen Journey" podcast on spotify to find some solace and support in your journey.Â
The Art of 'Woman's Work' - Artist Spotlight - Jill Scipione
Women are capable of anything, we know that better than anyone. But there is a certain kind stereotyping as to the kind of work we are traditionally expected to perform. It's usually the kind of stuff men would typically never touch, i.e. Crocheting, sewing, cooking, etc. But why is a practice that is just as technical and tedious as any other art form disregarded as nothing more than a craft or hobby. Jill Scipione has taken the age old technique and pushed it to new heights with her window installation.Â
Allison Strong In Her Element
Sometimes I like to think of the doors to our shops as Magnets. They attract other like-minded, creative, ambitious women. The kind of women that inspire us to keep pushing, grow our brand and continue elevating our Female kind.
Flower.Boy
When we look back at this moment in time 30-50 years from now, what will be the defining aesthetic of our generation? How did fashion progress during our time? We explored the answers to these heavy question with a light and fun editorial. Flower.Boy is a short visual fashion story about a boy who is at once embracing and grappling with his femininity.  Local aspiring actor Petar Ilic explores his feminine side in vintage couture and street wear.Â
Photography by Richard Polio
Styling/Makeup Valerie Duardo
Assistant Radha Martinez
July 2021 Mint Girl - Harvaniya Krishnan
Get to know our July Mint Girl Harvaniya Krishnan. A Malaysia born, Indian beauty pursuing film and acting at the University of North Carolina. A Secaucus, NJ native, she is paving her way as a future fashion icon and story teller, representing her Southeast Asian culture at the highest level.